Lucky's Famous Burgers - Hoboken

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Was just on the phone the other day with Michael Trenk, the managing partner for Lucky's Famous Hamburgers, which is opening a new store at 79 Hudson Street in Hoboken.082610.JPG

Michael currently owns two Lucky's, and is expanding his "Angus Empire" into Hoboken, with the creation of the third store. Signs have been up for months saying "Summer 2010", and I emailed him asking what the deal was. Turns out, he says that the store is only three weeks away from opening!

Talking to him he told me that he was planning to open a store in the area for years. First was at the old Kebab House (now The Taco Truck Store) and the other place was at Yeung II Chinese (now W. Kodak Jewelers). Both deals fell through, and he has been trying to find a suitable location since 2007.

The story behind Lucky's is that it was first created in 2002, and "the three New York City restaurateurs" bought Lucky's in 2005. After a few years, Michael is the owner and general partner of the restaurant - and note that this is NOT a franchise. He runs each store much like he runs his bar and restaurant, Prohibition, on the Upper West Side. Michael believes strongly in that the customer comes first. He told me that "if we have regulars who come in once a week, I want our store managers to know what their favorite items are on the menu. If my employees aren't kind to our customers, they won't be working at my store very long".

Michael worked as the general manager of The Capital Grille (42nd street), and before that managed at Nobu and The W Hotel in Manhattan. Originally from South Orange, Michael moved to New York 20 years ago. Turns out the NJ boy is coming back - he's moving to Hoboken in about eight months.

"Yeah, my wife wanted to move back to NJ, so this is our compromise. I still want to be close to Manhattan and Hoboken to me, just like another neighborhood of New York.", Michael told me, "But, I am having a hard time finding a place to live - I have two dogs, and many new apartments in town don't allow dogs - like the Tea Building."

With the hamburger becoming the new steak of the masses, Mr. Trenk is very aware of bringing a quality ingredient to the plate of Hobokenites. He uses 100% Premium Gold Angus Beef (80% lean, 5.5 ounces), which is NEVER frozen, along with fresh lettuce, tomatoes, and onions on a Martin's Potato Roll. He notes that because he is using Premium Gold Angus Beef, that when cooked, his beef does not greatly shrink. Also, Lucky's has two sauces, the Lucky Sauce and the Chipolte Sauce, which have been huge hits in his current stores. He also offers "really great veggie burgers, sweet potato fries and turkey burgers" on his menu for those looking for an alternative to beef burgers.

He plans to offer free delivery (watch out Five Guys!), and have late night hours. Currently, he plans to be open Sunday to Wednesday from 11am to midnight, Thursday 11am to 3am and Friday & Saturday from 11am to 4am.

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This page contains a single entry by Furey published on August 26, 2010 12:06 AM.

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